60 seconds with…
Phil Madders, Managing Director, Print Audit Europe
What’s currently having the greatest impact on your business?
The drive to add value to the products and services our partners offer and create new revenue streams for them. It is a challenge, but once they start, it has a massive impact on their business.
Where do you see the next big opportunity?
Selling services rather than things or pages, has to be the next big thing as page volumes are declining. Our premier partners are starting to have success in this area but it has been a slow burn.
What would make your day job easier?
A time machine – make sure I can be everywhere I would like to be and help me out if/when I get something wrong.
What’s the best bit of business advice you’ve been given?
Our North American CEO advised me to change from selling to our customers, to selling with them. Changed our business approach dramatically. It’s a lot more fun too.
If you had had a crystal ball, would you have done anything differently?
Moved to subscription pricing bundles five years earlier. They are better for all parts of the channel and increase profitability for our partners dramatically – which helps us all.
Describe your most embarrassing moment.
I didn’t engage the handbrake in my car once and consequently looked out of the window in the middle of a presentation I was doing for about 30 of our customers, to see my car trundling across the golf course at Reigate Hill before coming to rest in a flower bed.
Money’s not an issue, what’s your perfect car … and where would you like to drive it?
Aston Martin DB9 on the Icefield Parkway between Lake Louise and Jasper in the Canadian Rockies. Breath-taking scenery and quiet, except for the odd bear.
Favourite holiday destination.
Tough one, I love travelling but try and avoid going to the same place twice. There is always something to see wherever you are, if you are armed with Trip Advisor.
How do you like to spend your spare time?
Most of my spare time recently has been preparing for, and then doing, the PAE charity bike ride from St Malo to Nice. It was tough, but the team raised over £12,000 for a range of charities so well worth it.
What was your first job?
I worked as a labourer for my brother who was a builder.
What would be your dream job?
I once met the beer buyer for Tesco – he travelled the world tasting beer professionally. I was so impressed that such a job even existed. He spoilt it a little by confiding that he wanted to be the wine taster.
Fine dining and good wine, or curry and a pint?
Have been known to partake of both – perhaps a little too often.