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58(ish) seconds with Alistair Coyne

We sat down with Exertis’ Alistair Coyne to discuss the latest print trends, working with Lexmark, and his favourite devices

Introduce yourself a bit – what do you do?

I am the Commercial Director for Print at Exertis. I manage the commercial team, as well as our OA sales team, based out of our regional office at Snetterton.

What do you love about helping resellers?

We love being a key partner to both our vendor suppliers as well as our reseller customers. Providing a good level of customer service and holding strong relationships is something we all strive to achieve as a team. We want to be the best at what we do.

What positive trends have you noticed over the last year?

We have seen a strong demand for Colour MFPs. People have been working at home and need printers for work, as well as the dreaded home schooling (which I never want to have to try and do again). Sustainability has also seen a big uplift in messaging over the last 12 months.

What do Lexmark offer above other brands?

We have a great relationship with the team at Lexmark and sell both their fantastic range of Go-Line printers and MFP’s which offer a 4 year warranty. We also offer their BSD range – which we sell via the OA team – and that has up to a 7 year life cycle available via the dealers. Lexmark also provide Full Spectrum Security on all devices as standard.

What are your top Lexmark products?

My top three are the MB2236i A4 Mono MFP, the C3326dw A4 Colour SFP, and the B2236dw A4 Mono SFP. The MB2236i gives fantastic image quality thanks to its Unison Toner and includes the etherFAX cloud solution for a more modern approach to faxing. Meanwhile, the C3326dw promises reliable, high-quality colour and durability, while the B2236dw supports steady output and reduces operational costs; which makes it especially useful for businesses

Tell us a fun fact

Our office is based next to the Snetterton Race Circuit which hosts races from series including the British Touring Car Championship, British Formula Three Championship and British Superbike Championship. We now also have a McDonalds and Starbucks nearby which I frequent far too often

Aerial view of Snetterton Race Track (Courtesy of