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60 seconds with… Stephen Armistead, Managing Director, Trade Copiers

What’s currently having the greatest impact on your business?

Trade Copiers is all about change, for the moment. Being exports led, we’ve seen strong growth which has driven us to relocate to a new, bigger site a half mile up the road. As we open up new markets, we’ve been busy recruiting too.

Where do you see the next big opportunity?

Stephen Armistead, Managing Director, Trade Copiers
Stephen Armistead, Managing Director, Trade Copiers

Exports for sure. We’ve always made international sales our priority, particularly China and Asia, but the weaker pound is making UK-sourced product more competitive and demand is growing.

What would make your day job easier?

Worldwide application of GMT … I spend too much time changing my watch and working out where I am and what time it is!

What’s the best bit of business advice you’ve been given?

God gave you two eyes, two ears and just one mouth … use them in proportion! We try hard to listen to our suppliers and customers and that way understand their needs better.

If you had had a crystal ball, would you have done anything differently?

Learnt languages! At school, all I wanted to do was get out to work … I never dreamt then that I would be spending so much time working in other countries, with other cultures.

Describe your most embarrassing moment.

As a keen, young photocopier salesman, I called on a funeral directors with a shiny new model to demo … tripped as I entered the office and dropped the lot. Fortunately the funeral director had a sense of humour – suggested I was a bit young to be one of his customers!

What was your first job?

Butcher … loved the customer contact, though it ruled out vegetarian girlfriends!

What would be your dream job?

Reggae bar in the Caribbean.

Money’s not an issue, what’s your perfect car … and where would you like to drive it?

I love my cars … but I’d probably go for a top Scania and an HGV Class 1 so I could deliver some of my own consignments. Would have to be the USA or Australia though; not too keen on taking corners in one of those units!

Fine dining and good wine, or curry and a pint?

With so much international travel, I would enjoy either and a whole range of cuisines in between. I drew the line in China, though, when offered sparrow and asked if I preferred it with or without the beak!

Favourite holiday destination.

Maldives. Absolute paradise AND good Wi-Fi!.

How do you like to spend your spare time?

Will let you know when I get some! Hopefully, I’ll be sat on my lawn mower, enjoying our Lake District location; the grass always grows here!!

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