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60 seconds with… Steven Hastings IT Channel Director, Ricoh UK

What’s currently having the greatest impact on your business?

Great value products from low to high end and the growing public awareness and visibility of the Ricoh printer range. We are the fastest growing printer brand in the UK and increasing our market share accordingly. Plus I am lucky to have a

Steven Hastings IT Channel Director, Ricoh UK
Steven Hastings IT Channel Director, Ricoh UK

dedicated and creative team working in the channel supporting our distribution and reseller partners.

Where do you see the next big opportunity?

For Ricoh printers, it will be in the Public Sector/Local Government market sector. As a company we already have a very strong presence from an MFP/MPS perspective and we are now working with reseller partners to support and generate additional growth with our printer range.

What would make your day job easier?

If our distribution partners would not mind relocating to Southend….! And for me to learn the ability to remember passwords.

What’s the best bit of business advice you’ve been given?

Probably to recognise the need to see a thing from a customer’s point of view, and that we all have the ability to influence that customer’s opinions and choices either positively or negatively, regardless of our role within the company.

If you had had a crystal ball, would you have done anything differently?

Studied harder, earlier!

Describe your most embarrassing moment.

Probably, many years ago, a product demonstration of a high speed duplicator to a print room in a convent. Behind the print room manager, more and more nuns kept crowding into the room, whispering and pointing out the nice young man who had come to visit them. So, being teased by nuns is my most red-faced moment…

What was your first job?

Working in a record shop in Chelmsford whilst still at school. Any money that I earned I spent on punk singles! And I still have most of them.

What would be your dream job?

Circus ringmaster or, if I had the ability, a pianist in a New Orleans bar covering Dr John riffs.

Money’s not an issue, what’s your perfect car … and where would you like to drive it?

I’m not that into cars, so it would probably be a 1960s Volvo S1800 and a trip up Alpe D’Huez – the mythical hill climb featured regularly in the Tour De France and most associated with the troubled cyclist Marco Pantani.

Fine dining and good wine, or curry and a pint?

You can’t beat a decent salt beef bagel from Brick Lane’s Beigel Bake anytime!
You can’t beat a decent salt beef bagel from Brick Lane’s Beigel Bake anytime!

No to curry and a pint, but you can’t beat a decent salt beef bagel from Brick Lane’s Beigel Bake anytime!

Favourite holiday destination.

Barcelona – fantastic mix of a vibrant artistic culture, incredible architecture, great bars, music and lifestyle. And it’s close!

How do you like to spend your spare time?

Road cycling when I can, but my spare time is mainly spent musically! I play the guitar and clump thump piano, plus I DJ regularly – and host a monthly radio show. I like to keep busy…



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