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ABS unveils new look and expansion programme

Elland-based ABS UK Ltd has revealed a new look for 2018, following substantial growth in the last 12 months.

New look for ABS UK Ltd.,
New look for ABS UK Ltd.,

As part of its overall UK expansion programme, over the past year ABS has completed a six-figure buyout of a local IT company and the acquisition of a technology solutions company based in North Wales, expanding its service offering and adding over £40,000 per month to its total sales revenue.

ABS recognised its previous branding wasn’t right for their future growth plans and underwent a rebrand, which includes a new logo and website, as well as a brightly coloured modern uniform for staff, and distinctive designs for the company’s delivery and service vehicles.

A new tagline – ‘A better way’ – reflects its belief that when it comes to printing and copying or IT support, there is always a better way; whether that’s finding more efficient ways to help its customer base or providing a better quality service than its competitors.

Marketing & CSR Director David Lees said: “We’re delighted with how the rebrand has gone. We wanted to lose the ‘boring’ tag which is so often associated with our industry – through our new branding, we are looking to portray our personality and vision in an energetic and engaging way.”

In addition to the new look, ABS has also enjoyed a record start to 2018, with a 37% increase in gross profit on January 2017.