Elland-based ABS UK Ltd has revealed a new look for 2018, following substantial growth in the last 12 months.
As part of its overall UK expansion programme, over the past year ABS has completed a six-figure buyout of a local IT company and the acquisition of a technology solutions company based in North Wales, expanding its service offering and adding over £40,000 per month to its total sales revenue.
ABS recognised its previous branding wasn’t right for their future growth plans and underwent a rebrand, which includes a new logo and website, as well as a brightly coloured modern uniform for staff, and distinctive designs for the company’s delivery and service vehicles.
A new tagline – ‘A better way’ – reflects its belief that when it comes to printing and copying or IT support, there is always a better way; whether that’s finding more efficient ways to help its customer base or providing a better quality service than its competitors.
Marketing & CSR Director David Lees said: “We’re delighted with how the rebrand has gone. We wanted to lose the ‘boring’ tag which is so often associated with our industry – through our new branding, we are looking to portray our personality and vision in an energetic and engaging way.”
In addition to the new look, ABS has also enjoyed a record start to 2018, with a 37% increase in gross profit on January 2017.