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Aura acquires Reflex

Aura has acquired Reading-based Reflex, a full-service audio-visual integrator established in 1983. 

Reflex adds to Aura’s capabilities in the AV space and will enable the business to offer the widest range of office solutions to its client base. Aura’s proposition directly addresses the key questions around workplace configuration as enterprises return to the office post-pandemic. 

Commenting on the deal, Aura CEO Alpesh Unalkat, said: “I am so pleased to welcome the Reflex team to Aura. Their technical expertise and strong reputation in higher education, corporate and public sector markets will further strengthen Aura and enable us to continue growing our footprint. We see lots of potential growth for Aura, especially with Reflex’s capabilities and similar deep commitment to meeting and exceeding customer expectations.”