ReachEdge, the conversion and marketing automation software from online marketing company ReachLocal, has won the attribution and analytics category in the US-based Local Search Association’s second annual Ad to
ReachEdge, which works with a business’s website and digital advertising efforts to identify the leads or calls that come in from SEO, social media, directories, display and other sources, was praised for its ability to drive consumer actions (calls, clicks, store visits, etc.) and help local businesses convert online visibility into leads andsales.
Previously only available on ReachLocal’s own website development platform, the software can now be used on other websites at a cost of £149 per month.
ReachEdge software was recently enhanced with a mobile app that enables managers to access their digital marketing campaigns and receive lead notifications through a unified portal.