Setting up and running a 24-hour print centre is a big step for any business, but for CYC Logistics it was made a lot easier by the decision to outsource the running of the facility to Balreed, an independent provider of print
technology and managed services.
Balreed has provided the international courier and marketing fulfilment company with three new high speed mono digital presses, taken over the servicing of two more colour presses and provided skilled production print operators to run the new facility and turn-around global client projects overnight.
Nicky Hayes, Director of CYC, said: “We chose Balreed because we needed a print partner who we could rely on. We can now help our clients create campaigns based on data analysis and profiling and then produce fully customised documents on the new presses. Other suppliers don’t have the same ability at the front and back end of the campaign, and they lose control of the quality as a result.”
He added: “Since we built the print operation, our volume has grown significantly. We can react to clients immediately, at any hour, and produce fully finished output which can be dispatched immediately.”
CYC offers a single source solution to corporate communications, including design and data analysis; printing, personalisation and finishing; and controlled distribution to the desk, doorstep or inbox.