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Biamp transitions to dealer-direct model

Following the recent opening of its new European headquarters in Antwerp, Belgium, and UK sales office in London, Biamp is now transitioning to a dealer-direct model to strengthen the company’s sales, support and product distribution in the region.

The company has announced a new distribution partnership with Midwich in the UK and Ireland and has also partnered with Sidev in France and Prase in Italy, both part of Midwich Group.

The distribution agreement includes Biamp’s full product range; Biamp Devio, Tesira and Tesira Forte, Apart, Community and Cambridge Sound Management.

Biamp Sales Director Stephen Patterson said: “Having worked directly with Midwich group companies in a number of countries, we are delighted to be able to add working with Midwich UK & Ireland to that list. We are looking forward to extending our business networks together and continuing to find ways to serve our customer base even better together.”

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