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Boosting the partner opportunity

With the launch of the new imageRUNNER ADVANCE third generation platform, Canon is looking to expand and boost partner growth

Supporting an extensive portfolio of 26 products and 7 series, the third generation 3rd edition offers full standardisation, an intuitive interface across all devices and builds on previous editions to offer channel partners simple installation, centralised management and out of the box security.

Canon says the next edition imageRUNNER ADVANCE platform offers significant upgrades in security and ease of use. James Pittick, Director of B2B Indirect Sales said: “With improved functionality across the imageRUNNER ADVANCE portfolio including security, productivity, user experience and cloud features, we are continuing to invest in R&D to support and surpass market needs.”

Secure solutions
Addressing the requirement for a strong suite of secure solutions, Canon has introduced a range of preventative measures to help both partners and customers get ahead of security vulnerabilities. In the coming months, the company also plans to offer further development in the information security market landscape by continuing to enhance its product integration in areas such as runtime detection to further protect against intrusion.

“The most significant security challenge our partners face every day is ensuring total security for all the products and systems they provide their customers. We are committed to helping our partners overcome this challenge and through this, giving them the opportunity to respond more effectively to customer needs.” Pittick said.

Security features include verification of the system at start-up that allows users to safely open programmes based on Root of Trust (ROT) and stops hackers from being able to side-step the security mechanisms of MFPs.

With data protection an increasingly urgent priority for customers, partners can capitalise on the 3rd edition imageRUNNER ADVANCE functions, such as Hard Disk Drive (HDD) Encryption with FIPS140-2 validation to automatically encrypt data.

Other benefits include new Syslog data, which provides real-time security information about the device when integrated with a third-party SIEM solution. This enables actual and potential security threats to be handled and managed swiftly and with minimum administration requirements.

Digital certifications automatically enable the encryption of data and verification of any documents created by the devices. Partners also gain time savings thanks to autonomous security certificate updates, which are available through enrolment with either Simple Certificate Enrolment Protocol (SCEP) or Network Device Enrolment Service (NDES).

“The new platform features best in class security solutions which build on the success of previous editions to safeguard sensitive data across all connected devices,” Pittick said. “The enhanced security of the product covers the device, the document and the network, meaning partners can ensure they are offering customers a solution that has best-in-class defences.”

Partner benefits
Canon says that the new platform delivers additional features that allow partners to meet and exceed market demands whilst enhancing the security functions from the first and second edition. The improved functionalities across the imageRUNNER ADVANCE portfolio gives partners the opportunity to improve their offering, stand out from competitors and reduce the time needed for service calls.

“With partners demanding solutions that can help them stand out, we are committed to continually evolving our imageRUNNER portfolio, to protects businesses’ technology investments and enable growth for the long-term,” Pittick said.

Canon Printer
Canon Printer

He continued: “The latest offering also displays and measures the amount of toner each device has left in days rather than units. This allows partners to become more efficient and effective in meeting their customers’ needs, saving time and cost. Combining these features with an easy centralised management system, means partners will spend less time fulfilling customer service requests, and in turn, this will free up more time to focus on business growth.”

Driving cost efficiency
To further support its partners drive cost efficiency while delivering a seamless document management workflow, Canon’s cloud-based solution uniFLOW Online is continually enhanced on a regular basis, to improve integration between hardware and software, simplifying installation. uniFLOW Online 2019.1, offers additional functionality such as Print from Cloud and compatibility with a range of service providers including Box, Dropbox, Evernote, Google Drive, Microsoft OneDrive and Microsoft SharePoint Online.

Canon argues that uniFLOW Online puts partners one step ahead of the competition, with a simple cloudbased print management solution that enables them to increase new business opportunities and revisit their existing customer base with an additional offering for their Canon devices.

“As information management continues to move to digital channels, we wanted to offer our partners more control of both processes and costs than ever before. The 3rd edition of our third generation imageRUNNER ADVANCE platform saves time and resource, whilst enabling proactive management and continual optimisation of print infrastructure,” Pittick concluded.

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