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BOSS Future Focus

The BOSS Federation has said its Future Focus conference which was held virtually on September 16 in conjunction with the BPIF and VMC, was one of the most flexible and wide-ranging events that the Federation has held.

A day of wide-ranging input from an array of speakers was kicked off by Jonathan Geldart, the Director of the Institute of Directors, who used his personal experience of walking to the North Pole to both challenge and assure. Explaining that “people are at their best when their backs are to the wall”, Geldart noted that the response that was needed right now from UK business leaders was: leadership, communication, responsibility and agility.

Other keynote speeches were delivered by: Felicity Burch, Director Innovation and Digital, CBI – COVID-19’s impact on the acceleration of technology adoption; James Sommerville, Founder, Known Unknown (former VP Global Design The Coca-Cola Company) – How brands and companies can differentiate themselves in the recovery from the COVID-19 pandemic; and Adrian Odds, Director of Strategy & Market Propositions, Communisis – How to use Artificial Intelligence to cut through the noise.

Amy Hutchinson, BOSS CEO, said: “The last six months have been challenging for many businesses. We wanted to provide a day of insight and look ahead to the future with leading figures in and outside of our sector.”

www.bossfederation.com

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