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Brother bundle safeguards supplies revenue with “All in Box”

Brother UK has launched a new ‘All in Box’ proposition for both ink and laser designed to help channel partners secure additional supplies revenue at the point of purchase. It will be available on two inkjet machines (DCPJ1100W and MFC-J1300W) and four laser products (HL-1210W, HL-1212W, DCP-1612W and DCP-1610W).

The new concept reduces the risk of customers purchasing third-party supplies from elsewhere. The package features a printer, up to three years’ worth of ink or toner and a three-year warranty, providing end-users with reliable, hassle-free and efficient printing.

Product & Solutions Manager Hassan Masaud, said: “The innovative All in Box offering will open up new opportunities for channel partners in a market that’s potentially worth as much as £16 million.

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