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Brother partners with the ISP

Brother UK has agreed a new three-year partnership with the Institute of Sales Professionals (ISP) as it continues its investment in developing its extensive channel sales team. Taking part in the programme will highlight to customers that the Brother team meets rigorous ethical and professional standards and showcases a strong commitment to continuous development.

The move will see the 50-strong team re-sit the ISP’s professional registration exam and undertake rigorous progress reviews throughout the partnership to refine their sales skills and identify areas for improvements.

The ISP is a government-backed body that represents sales in the UK and is committed to providing qualifications and lettered accreditation, underpinned by life-long learning, for those who choose a career as a sales professional. The institute created the first, government levy-funded sales apprenticeships and the first All Party Parliamentary Group for Professional Sales.

Managing Director Phil Jones said: “Our reseller partners often cite us as one of the best vendors they work with and this is a tribute to what we do with the Institute of Sales Professionals and justifies the investment in our people. We’re proud to work so closely with this organisation and look forward to continuing developing our salespeople with industry-leading training and qualifications.”