Brother UK has expanded its reach into the retail, warehousing, and logistic markets after signing a new partnership with sector specialist reseller Renovotec.
Renovotec supplies auto-ID and automated technologies to warehousing and distribution centres across the UK. The company, which generated £50 million in sales during 2021, will now provide Brother’s TJ range of high-volume industrial label printers, the RJ series of mobile devices, and the TD line of desktop models to customers under the new agreement.
Ged Cairns, Head of Auto ID at Brother UK said: “This partnership represents a strategic move on the part of both us and Renovotec. We’ve made significant investments in our range of specialist labelling devices in the last few years to help retail and warehouse settings work more efficiently and productively.
“Renovotec’s unrivalled presence and expertise in this market allows us to effectively reach major operators with our new and established solutions – at a time when the rise in ecommerce is making labelling technology increasingly essential to smoothly manage order fulfilment.”