Brother UK has partnered with North East Pro Cycling to become the team’s lead title sponsor for the 2017 season. The team has continued to develop over the past three years and 2016 saw them achieve seventy race victories and register both national and international success.
Brother Managing Director Phil Jones said: “I’ve been impressed by everything that the team has achieved in 2016 and aspires to achieve in the 2017 season. This partnership reﬂects a portfolio of sponsorships the business has invested in, backing the domestic sport at all levels. We’re all about teamwork, partnership and results, so this new association makes perfect sense.”