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Brother UK bolsters labelling range

Brother UK has strengthened its labelling range by striking a new partnership with barcode software vendor TEKLYNX to help resellers serve growing demand in the category.

TEKLYNX designs software that provides an interface for users to create custom labels and set them as default rather than reconfiguring the settings whenever they need to print, which saves valuable time. The new agreement means the software is now fully-native with Brother’s entire suite of thermal labelling solutions, rather than simply being compatible and unable to offer the full suite of benefits.

The partnership covers the rugged, mobile RJ range through to the industrial-grade TJ models, which meet the high speed and volume requirements of firms that operate within retail and manufacturing supply chains and make up most of the demand for specialist solutions.

The businesses say the move will support resellers in capitalising on market growth. According to analyst VDC, the automatic identification (Auto-ID) category is forecast to grow by 9% in 2021 due to the increasing need for the specialist labelling solutions.

Ged Cairns, Head of Category – Auto-ID at Brother UK, said: “Versatile devices that meet a wide range of customer requirements are key to providing resellers with the best means of tapping into the growing demand in the labelling category. This agreement is the latest in a string of new initiatives designed to strengthen our labelling range. These aim to enhance model performance, provide new procurement options through hardware-as-aservice platforms, and boost our footprint in the market via new channel partnerships.”