Brother UK has launched a new series of high-end professional A3 business inkjets to help reseller partners capitalise on the growing inkjet category and to complete its range of print solutions for SMBs
The new X-series products, consisting of single function devices and ﬂagship multifunction machines, are designed to support partner sales in both volume and value print. Meanwhile, ultra high-yield cartridges aim to open up revenue opportunities for channel firms with genuine supplies.
Product and Solutions Manager Hassan Masaud, said: “The launch of the X-Series completes our professional print portfolio, which now features the full range of mono, colour, inkjet, A4 and A3 devices. This gives us and our partners a competitive edge in providing market leading print solutions to businesses across a variety of sectors.”
Managed print service solutions
The new printers will be a key part of Brother’s managed print service solutions, designed to help SMBs work more efficiently by providing better visibility and control of print across the business and reducing admin time by automatically ordering replacement inks and toners when needed.
Managed print services continue to grow in popularity among SMEs. Brother has seen its MPS business almost double last year in the UK. Masaud says this is a result of more businesses recognising how printer leasing solutions with outsourced maintenance can help them to boost productivity, increase efficiency and reduce costs.
“To maintain this growth, it’s important that vendors and channel partners work together to ensure that the MPS solutions they offer continue to meet the many and varied needs of the customer. With our ‘At your side’ ethos front of mind, we have been conducting research to establish how we can develop our offering, making it as easy as possible for channel partners to secure additional businesses based on real customer insight,” he explained.
With a low total cost of ownership and impressive cost per page when printing large volumes, the X-Series is ideal for SMBs that are looking for opportunities to reduce costs without compromising on quality. The range offers reliable, high-speed A4 printing with the added option to print A3 at no extra cost.
“With 30 years’ of experience in delivering award winning A3 inkjets, we’re confident that the new devices will help channel frms to take advantage of the business inkjet market’s 10 per cent year on year growth,” Masaud added.
The range has robust security standards with built-in features including IPsec support and access control that conforms to high-level security standards (IEEE 802.1x standards) and helps keep users’ networks protected. The printers’ intrusion detection capability means devices will automatically recognise attacks and take preventative measures to ensure systems are safe.
The X-Series also offers secure document sharing via SFTP, with encryption and password protection for data transfer and safe printing via SSL encryption. An easy to use Secure Function Lock 2.0 feature means IT managers can restrict certain machine functionality and print capabilities to designated users if desired. For commercially-sensitive documents, the optional SecurePrint+ feature also delays printing until the job is released with an assigned, NFC-enabled card.
Other end-user benefts include ﬂexible paper handling, with up to 750 sheet paper capacity helping to reduce the need for intervention from employees and allowing them to focus on other tasks.
The range supports smarter working with a variety of connectivity options, including NFC and wireless, alongside AirPrint and Google Cloud Print compatibility. The models can be integrated with cloud services such as One Drive for Business, Google Drive and Dropbox, meaning they’ll fit easily into organisations’ existing workﬂows.
The X-Series printers have a straightforward and intuitive user interface, with easy to set up web connect features and the option to print on a range of different media, from paper and card to prescriptions and POS materials.