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Business inkjets and opportunites for channel growth

Andy Johnson, head of product management at Brother UK, explains growth opportunities for resellers in the business inkjet market and how the firm’s new J5000 and J6000 series has been designed to meet end-user needs

Andy Johnson, Head of product management, Brother UK
Andy Johnson, Head of product management, Brother UK

Last year the business inkjet market grew by 7 per cent*. This is largely being driven by SMB customers who are looking for high quality printers that have ultra-low running costs.

To help our channel partners capture this growth, we’ve developed an inkjet proposition in our new J5000 and J6000 series that incorporates the added-value features that SMBs need to support modern office environments.

While SMB customers don’t have the requirement for enterprise-level A3 machines, not being able to print in A3 can cause frustration when needed urgently. It’s for this reason that our range features devices offer occasional A3 printing in a more compact device.

The new flagship inkjet series has also been created with roll-outs alongside laser models in mind. This would give customers access to the best of both worlds – volume A4 printing with occasional A3 printing that sees them avoid the expense of having a larger A3 copier-style machine.

In designing the range we’ve also considered that the adoption of a flexible working culture is not just confined to multi-national companies. By the end of next year there will be 26 million mobile workers in the UK according to IDC and small businesses are increasingly attracting millennial talent by offering them collaborative environments to suit the ways they want to work.

Brother J5335 DW
Brother J5335 DW

With this in mind, the J5000 and J6000 series feature cloud connectivity through Google Cloud print, AirPrint and Brother’s own iPrint & Scan app, making it easy for workers to print from multiple devices.

The models are also available as part of our managed print service offering. As the transactional print hardware market continues to contract in size at around 5% each year, we’re aiming to open up managed print services to as many channel partners and customers as possible.

We recently invested in a digital platform that is designed to empower a wide range of channel partners, from VARs to office supplies resellers, to quickly agree managed print service contracts over the phone with their customers. This means that the devices can easily be incorporated into an integrated solution to solve a range of pain points, like purchasing ink or maintaining the devices.

Inkjet devices are now a real alternative to laser models for the SMB market. Yet, we recognise it’s important to invest and innovate to make sure these products continue to evolve to help people to operate effectively and efficiently in today’s fast-paced, dynamic workplace.