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Businesses prioritise environmental impact

Three-quarters of business decision-makers say their organisation’s environmental and social impact has become more important due to COVID-19, and more than half (55%) are now paying more attention to these targets compared to six months ago.

The new research from Epson also revealed that 82% have worked environmental considerations into their COVID-19 return to workplace and business recovery plans, with 29% of these fully embedding these considerations into their strategies.

Respondents see clear benefits in focusing on reducing their environmental impact, citing more positive brand perception (81%), increased profitability (75%) and reduced operating costs (73%). The focus on reducing environmental impact will likely be seen as a positive move by employees, as 75% of workers say they are placing more importance on this than before COVID-19.

environmental impact, said: “The new world of work is characterised by growing concern for individual safety and environmental impact and companies need their strategies to align with these changing expectations. Now that businesses are enacting return to work and recovery plans, it’s essential to review operational strategies and technology portfolios to close any gaps that may unnecessarily expose them to negative brand perception, safety, security or productivity risks in order to prosper in this new working world.”