Canon has enhanced its training and education programme for print service providers (PSPs) and inhouse print departments with new themed workshops and curriculumbased education packages.
The Essential Business Builder Program (EBBP) provides access to a suite of industry-leading guides, together with local educational workshops and independent mentors to help PSPs improve performance and increase profitability. New workshop topics include:
Digital marketing and how PSPs can maximise opportunities across new communications platforms;
Business management – to identify existing business models and competitor offerings; and
Planning for change – separate dedicated workshops for in-house operations and graphic arts environments.
In addition, Canon is complementing its workshop-based training with ongoing reading, tools and logical action plans that can be accessed on Canon’s Digital Dimensions customer portal.
Andrew Harris, European & UK Professional Print Marketing Manager, Canon Europe, said: “While EBBP has been providing customers with support for business growth for a decade now, we are constantly looking at ways to enhance our offering to ensure it remains ahead of trends and developments to give printers the best possible opportunities to adapt, diversify and continue to thrive.
“Our new themed workshops and packaged bundles have been introduced to maintain a topical relevance to reflect the latest market developments. The syllabus has also been devised in such a way that customers have the flexibility to join the programme at whatever stage they are in their own development journey.”