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Canon launch set to boost partner growth

Canon’s new colour MFDs offer improvements in reducing the cost to serve for partners

The imageRUNNER ADVANCE C5500 series which replaces the C5200 series comprises five colour A3 MFDs (imageRUNNER

 The series represents Canon’s most serviceable technology offering.

The series represents Canon’s most serviceable technology offering.

ADVANCE C5535, imageRUNNER ADVANCE C5535i, imageRUNNER ADVANCE C5540i, imageRUNNER ADVANCE C5550i and imageRUNNER ADVANCE C5560i). The devices all run on the new imageRUNNER ADVANCE platform, the next generation architecture for all future imageRUNNER ADVANCE products.

Canon says that this single, consistent platform will enable partners to develop an expertise across a range of devices for all environments, meaning they can easily provide a tailored and optimised solution that maximises their customers’ return on investment.

“The new shared platform includes a common interface and operating platform,” explained Dan Woodstock, Project Manager, Canon Europe. “Once partners have become familiar with the interface, all options, features and user benefits will be practically identical across all devices, meaning there is less training required.”

He added: “It is also backward compatible (applies only to C5500, 6500 and 8500 models) ensuring customers no longer have to wait for a new product launch for updates. Partners can then roll out any new updates across a customer’s current fleet.”

Cost and resource savings

The series represents Canon’s most serviceable technology offering. From installation, fleet management, diagnostics and remote services, the imageRUNNER ADVANCE C5500 series offers all of the tools required to reduce the cost to serve associated with providing document handling solutions.

“The new imageRUNNER ADVANCE C5500 series has a number of key improvements, providing partners with savings both in terms of cost and resources,” said Woodstock. “The devices come with ULM, Wi-Fi, HDD encryption, PCL and PS as well as a document feeder all included as standard, saving dealers valuable time during the installation process.”

The C5500 series comes with standardised operability and key feature settings that will apply to all future models. As a result, the cost of installation and configuration across an entire device fleet is minimised. The installation process is further expedited thanks to central set-up and maintenance of device settings, applications and licensing.

“Installation and configuration time can quickly add up for large fleets,” Woodstock added. “While partners have different cost structures, having the reader fitted as standard can save up to two hours per device, in addition to the saving from the ULM, HDD encryption, PCL and PS being installed as standard.”

Lengthy training processes are also a thing of the past thanks to the platform’s shared experience. For users, this guarantees a consistent look and feel, meaning that even in the largest organisations, the printing, scanning and document management processes are the same on all devices, right down to the personalised menus featured on colour touchscreens.

The imageRUNNER ADVANCE C5500 series utilises interchangeable regular and low yield toner bottles offering a choice of consumable options. “Partners can now offer standard or low toner yield bottles depending on the print volume requirements of a customer, allowing for sales models to be customised with lower initial outlay costs if necessary,” Woodstock explained.

This flexibility enables partners to customise and vary their sales model according to their customer base, revenue goals or service model.

Furthermore, maintenance and repair costs are minimised and profit margins maximised, thanks to Canon’s intelligent use of existing parts. Building on the success and popularity of its predecessor, the C5200 series, the C5500 devices leverage approximately 88 per cent of the same parts, enabling partners to utilise existing service experience when supporting the new models.

Remote management

Hassle free device and service management tools consistent across the new imageRUNNER ADVANCE range enable entire fleets to be managed and serviced remotely and the Remote Support Operation Kit is also standardised to further simplify this process.

“Once installed, partners are able to provide remote support through a standard remote operation kit cutting down on call out visits. The total number of partner service visits for repairs and replacements will also be reduced thanks to the updated design which ensures longer part life,” Woodstock said.

The imageRUNNER ADVANCE C5500 series has been built for outstanding efficiency in paper intensive enterprises. Profit margins are maximised thanks to the imageRUNNER ADVANCE C5500 series’ use of long life parts to reduce the need for ongoing maintenance even in the most demanding environments.

“The devices have interchangeable toners and drums and the waste toner bottle is almost three times the capacity of that in the imageRUNNER ADVANCE C5200 series,” he added.

The new improved parts represent a significant reduction to the cost to serve while standardised items including a single-pass duplex automatic document feeder and colour image reader complete a compelling proposition packed full of value out of the box.

Optimised technology

The imageRUNNER ADVANCE technology is MPS ready and according to Canon represents an opportunity for partners to grow their business through the implementation of value added services.

Post-installation and as part of an ongoing customer service and consultation, the new imageRUNNER ADVANCE platform will provide more ways than ever before to develop new revenue streams built around the optimisation of customers’ end-to-end processes and address their total cost of print and document management.

“Unlike previous series, the new shared platform enables us to offer new technology for the devices without relying on a hardware launch,” Woodstock explained.

“Once the device is up and running, partners will be able to increase their sales through any new functionality Canon brings to market, via the shared platform.

“Further revenue opportunities can be made through user education and training on these updates. Increasing MPS requirements also allow for partners to offer additional solutions, for example ULM can be used for a smaller installation and in time, if the customer’s needs increase, further solutions can be offered, such as uniFLOW,” he added.

With the new shared platform, the latest functionality will be available on all new compatible products, leaving no portfolio specification gaps. As a result, the technology sold today will only grow in value and adapt to key trends in the market, such as the increasing importance of provisioning solutions that support mobile working. This additional value makes it much easier to meet and exceed customer requirements, maximising return on investment.

The imageRUNNER ADVANCE C5500 series will be available in the UK from the September.

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