Cartridge World research found that 64% of small and medium businesses have no managed printing programme in place, and are losing money by buying expensive printer brand ink and toner. To show that there is an alternative to this wasteful spending, the company created the Colour Challenge, an online challenge where participants guess as to whether or not an image was printed using expensive printer brand toner or Cartridge World colour toner.
“When people participate in the Colour Challenge, they will be able to see that our toner
matches the quality of printer brand toner,” said Mark Pinner, CEO of Cartridge World North America. “By switching to Cartridge World printer cartridges, customers can not only receive the high quality colour printing they desire, but they can also save up to 30% compared to the printer brands.”