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Consenna unveils new channel sales programme

Consenna, the business consultancy specialising in sales effectiveness programmes for global IT firms, has announced a major new programme that will revolutionise the HP for Education (HPfE) scheme.

Entering its eighth year, HPfE is a trade-in scheme allowing schools and colleges across the UK and Ireland to send in old hardware and receive cash or scheme credits towards the purchase of new IT solutions. The programme is supported by HP for Education’s channel partners, of which there are currently 21, and it is with that audience in mind that Consenna has created the entirely new sales enablement programme.

Consenna has refreshed and updated all marketing collateral, sales enablement tools and support materials and created a virtual staff room where educators can identify high impact IT solutions to support their school’s priority needs. Significantly, as part of its management of the programme, a number of ‘HP School Transformation Specialists’ will deliver change management and professional development programmes to support schools in embedding their technology solutions for the greatest impact.

Commercial Director Paul Thompson, said: “The programme has already delivered significant benefits to UK education but with such an enormous potential pool of schools and colleges who could be part of this scheme yet to sign up, we have recognised the need to take some radical steps to improve the 2020 programme.”

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