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COVID-19 fast-tracking digital transformation

The coronavirus pandemic has accelerated the rate of digital transformation taking place within UK businesses, new research from Studio Graphene has found. The survey involving over 500 senior decision-makers within UK businesses has revealed the impact the coronavirus pandemic has had on business innovation.

Since the start of the lockdown in March 2020, 50% of businesses have adopted new tech solutions that they were previously hesitant or reluctant to use. Almost two-thirds (64%) said the pandemic has encouraged their business to explore and deploy digital solutions much faster than they would have otherwise.

The survey found that 47% have successfully migrated their offering from in-person to online; 39% have invested in a new area of technology that they had never used before; and 22% have launched a new app.

Almost half (48%) of decision-makers said the pandemic has exposed how outdated their business was in the use of technology, with 45% admitting that their risk-averse company culture has typically made it difficult to innovate and embrace new ideas.

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