The way people work is changing and end user demand for better technology is increasing.
Procurement is no longer necessarily owned by IT and purchasing, with Gartner reporting HR as an IT influencer has tripled. Fifty percent of PC purchasing influence now is led by business unit heads like engineering and operations.
With 44% of the workforce thinking their workspace isn’t smart enough, and 2/3 of the workforce doing some business at home, there has never been a more important time to make sure the workforce transformation conversation is directed at the right people, and offers the right solutions.
Dell have identified 7 unique work styles which have been defined by and had solutions built for each persona’s productivity needs, enabling you to offer your customers the best solutions to suit their needs.
If your customers are Engineers or Creatives, On-the go Pros or Desk-Centric workers, Dell offers solutions which include compute devices, accessories, services and software tailored for each end user work style.
The wide range of support options, displays and accessories gives you more opportunity to make more margin with attach sales.
You can find more information on these personas, workforce transformation trends, and videos explaining the Dell range of products for each persona in this free sales and marketing kit from Tech Data: