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Digitisation creates new role for CDOs

The growing significance of digital transformation has led to a surge in the number of Chief Digital Officers (CDO) in European

 He suggests that instead of focusing on increasing operational efficiencies and delivering stable IT performance

He suggests that instead of focusing on increasing operational efficiencies and delivering stable IT performance

businesses.

Research by Claranet shows that 95% of mid-market businesses in the UK, Germany, Benelux, France, Spain and Portugal have a digital strategy. Of these, 15% are now led by a CDO, compared to 6% 12 months ago.

Digital strategies are still most likely to be led by a Chief Technology Officer (34%) or Chief Information Officer (29%), but the rise of the CDO suggests that there is a growing appetite for digital transformation to have distinct representation at board level.

Andy Wilton, CIO of Claranet, said: “The fact that we are seeing a broad split in leadership between CTOs, CIOs, and now the growth in CDOs, demonstrates the different approaches organisations are taking toward digital transformation. It is also indicative of a changing IT department where traditional roles are becoming more hybridised.”

He suggests that instead of focusing on increasing operational efficiencies and delivering stable IT performance – the traditional CIO priorities – the role of IT today has much more strategic significance.

Wilton said: “Where IT used to play a supporting role to business strategy, it now has the opportunity to drive it. Businesses can lead change by empowering their IT departments, by appointing a Chief Digital Officer or by increasing the remit of the CIO to generate profit rather than to provide cost-savings.”

www.claranet.co.uk

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