In 2022, it will finally start again: Paperworld will take place in Frankfurt am Main from 29. January to 1. February as a business platform with personal encounters and varied product experiences. For the perfect start to the new business year, the paper, office supplies and stationery trade fair has put together packages with extra services for (new) exhibitors. Whether for start-ups or manufacturers who want to reach new target groups – Paperworld offers a wide range of opportunities for participation.
The Paperworld team has developed different concepts and packages for exhibitors. “The Corona pandemic and the associated economic cuts present the industry with the challenge of conserving resources on the one hand and planning for the future on the other. We would like to provide support in this respect and offer various packages for exhibitors that are cost-effective, implement the hygiene regulations in force and, at the same time, bring together new target groups and business partners”, says Bettina Bär, Director Paperworld, Messe Frankfurt Exhibition GmbH.
The stand packages for exhibitors are aimed at different target groups: They are offers for new manufacturers and suppliers who have not yet been to Paperworld but definitely have their place in the office environment. For example, this applies to suppliers of products on the subject of occupational safety, hygiene and New Work. Messe Frankfurt also wants to promote start-ups and enable them to enter the market easily at Paperworld. In addition, the offers are of course also aimed at manufacturers returning to Paperworld or who have been exhibitors for many years. Here, the focus is on an easy and safe re-entry into the trade fair business in times of Corona.
All-inclusive package for an easy start
The All-inclusive Package includes a 12 or 18 square metre stand with complete equipment, including the media package. “This all-inclusive package is ideal, as we take care of the stand construction and equipment. The manufacturer will find a fully equipped stand where he can decorate his products attractively. The preparation for the trade fair appearance is therefore uncomplicated, the effort is low and the costs are calculable”, says Bettina Bär. In addition, the complete package price is refunded if Paperworld 2022 cannot take place in Frankfurt.
Paperworld Office Village goes into the next round
The Paperworld Office Village was offered for the first time at Paperworld 2020 and was very well received by both participating exhibitors and visitors. For this reason, this area is to be held again in the Office section of Hall 3.0 at the next Paperworld. A number of well-known exhibitors have already registered for this, including Durable, Edding, Gutenberg, Han Bürogeräte, Jakob Maul, Legamaster, Novus Dahle, Pelikan, Schneider Schreibgeräte, Sigel and Schmidt Technology. In this specially designed area, companies can rent a 30, 60 or 90 square metre stand: fully equipped, easily customisable and at a fixed price. This guarantees a professional appearance with little planning effort. The area with the exhibition stands also has an information point, lounges, meeting rooms and a catering area – ideal for holding business talks and making new customer contacts.
NEW: Paperworld Stationery Village in Hall 3.1
In 2022, the Stationery section of Paperworld in Hall 3.1 will also have a Village for the first time. This concept is similar to the Office Village and will have a uniform design.
Future of Work: innovation area with exhibition space
The “Future Office” in Hall 3.0 is now called “Future of Work” and presents sustainable office, new work and home office solutions. With specialist lectures, theme shows and exhibitor presentations, it will give dealers, architects and facility managers an interesting overview of the possibilities for furnishing offices sustainably by means of a specially constructed office landscape. “In this area, we offer manufacturers a presentation stand for their office solutions: with uniform stands designed to match the overall concept,” says Bettina Bär.
An overview of all packages is available at: paperworld.messefrankfurt.com/planning-preparation
The respective contact persons and more detailed background information are also available there.
Paperworld – The visionary office. The stationery trends.
Next event: 29 January to 1 February 2022 in Frankfurt am Main.
The international trade fair presents the latest products and trends for paper, office supplies and stationery in Frankfurt am Main. Paperworld offers the world’s largest range of products for commercial office supplies (visionary office) and private paper and stationery supplies (stationery trends). This makes it a source of innovative business ideas for wholesalers and retailers, booksellers, internet and mail-order businesses and commercial consumers. In addition, the multifaceted complementary programme offers inspiration around the themes of lifestyle trends and Future of Work / New Work for retailers, architects, planners and facility managers. In 2020, Paperworld welcomed 1,591 exhibitors from 69 countries and 30,723 trade visitors from 141 countries.
Further information at www.paperworld.messefrankfurt.com
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Conzoom Solutions is a knowledge platform that offers the consumer goods industry a wide range of studies, trend presentations, workshops and guidelines for the point of sale. It provides a complete overview of Messe Frankfurt’s international portfolio in the consumer goods sector – bundling a wide range of information for retailers.