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Epson and Usain Bolt renew partnership

Following the success of last year’s partnership, Usain Bolt, the world’s fastest man, will once again feature as the face of Epson’s EcoTank in a new through-the-line campaign to promote its cost saving printer and ReadyPrint ink subscription service. The new campaign will also extend to more of Epson’s products including home cinema projectors, large format professional printers, business scanners and label printers.

Maria Eagling, Marketing Director, Epson Europe said: “People may not find printers as interesting as other consumer technology products, but Usain is really helping to bring our low-cost printing solutions to life in fun, memorable and engaging ways. The feedback we’ve had from our customers, and the great results we’ve seen from the activity so far confirms that Usain really is the perfect partner for us, as more and more people realise that there is more to printing than cartridges. We can’t wait to share the new content we’ve created and I’m confident that everyone is going to enjoy watching it.”