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Exertis to step up its digital journey

Vishal Chhatralia has joined Exertis in a newly created role of Chief Digital Officer, reporting to both Tim Griffin, Managing Director, DCC Technology and Paul Bryan, Managing Director Exertis UK&I.

Chhatralia will be responsible for devising and implementing the distie’s digital strategy focussing on customer experience, marketing, digital services and operational efficiencies to drive frictionless trade and expansion of digital technologies across the organisation.

Griffin said: “I am delighted to welcome Vish to the Exertis team. This is a key role for the Exertis Group as we look to exploit opportunities to deliver projects that create value by improving our customer engagement and loyalty, driving additional revenue and achieving new operational efficiencies. Vish is a highly experienced leader, with a proven track record in generating innovative digital and e-commerce solutions. He is the ideal person to expand our digital transformation initiatives across the Exertis Group that not only create a competitive advantage for our business but also generate exciting opportunities for our customers, suppliers and employees.”