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Extreme printing ‘snow problem’ for Willow Graphics

Print onto ice? Yes, we can do that. Willow Graphics honoured for creative application of printing technology

 ICEBAR London, located in the Heddon Street food quarter just off Regent Street in the heart of London, asked Willow Graphics to create menus capable of withstanding extreme cold

ICEBAR London, located in the Heddon Street food quarter just off Regent Street in the heart of London, asked Willow Graphics to create menus capable of withstanding extreme cold.

Willow Graphics, the large format printing arm of the CityDocs group, has won the ‘Creative Use of a Substrate’ award at The Print, Design and Marketing Awards for printing onto a block of ice.

ICEBAR London, located in the Heddon Street food quarter just off Regent Street in the heart of London, asked Willow Graphics to create menus capable of withstanding extreme cold and, in a world first, to print artwork and advertisements promoting its ICEBAR & Dine packages directly onto ice.

Willow Graphics accepted the challenge and, using its Jetrix KX7 UV printer – one of only six in the UK – reverseprinted menus in fine detail onto 3mm cast acrylic. Multiple layers of white ink and varnish were used to ‘seal’ in the design and protect it against temperatures of -5°C all year round.

In addition, Willow Graphics printed advertisements promoting the new ICEBAR & Dine packages (see photo), and artwork for the bar directly onto the surface of specially oxygenated ice. A video showing the printing and installation of The Ice Queen by designer, artist and photographer Simon Fowler can be can be viewed at https://vimeo. com/125557802.

By making numerous machine modifications and using specifically manufactured ice, Willow Graphics can now provide ice imagery in any size and thickness up to 100mm.

A member of the CityDocs Group, which has production facilities in London, Manchester and Leeds, Willow Graphics is a London-based large format digital printing company. It can print onto any substrate up to 100mmm in depth; work to any scale in incredible detail; and uses inks formulated to adhere to a wide range of surfaces, including glass, acrylics, woods, metals, fabrics and, now, ice.

www.willowgraphics.co.uk

www.citydocs.co.uk

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