OKI Pro9000 Series brings prints to life with the addition of fifth colour
Versatile media handling has long been a selling point of OKI LED printers, and the company’s new Pro9000 Series of Graphics Arts printers stays true to this tradition, with support for media sizes up to SRA3; weights of up to 360gsm (320gsm duplex); a broad range of substrates, including plastics and film; and banners up to 1.3 metres in length.
What really sets these printers apart, however, is the use of a fifth colour (white or clear gloss) in addition to the standard CMYK process colours – a unique capability in an easy-to-use printer no larger than a standard office copier and small enough, in standard configurations, to sit on a desktop.
The two five-colour machines are the Pro9541dn, which has the option of a swappable white or clear toner cartridge for spot colour applied after CMYK; and the Pro9542dn, with CMYK and white.
The ability to print a fifth colour has clear benefits for commercial printers, enabling them to offer a wider array of printed material on demand. The Pro9000 Series is also a great way for traditional printers to dip their toes in the digital printing market for an outlay of about £12,000 rather than £200,000 for a high-end machine.
For businesses of all sizes, the ability to produce mock-ups, proofs and short-runs of packaging, vouchers and eye-catching marketing material in-house, without the need for skilled operators, saves time and cost, whilst also supporting creativity and imagination.
One of the challenges facing OKI and specialist distributor Velmex is to raise awareness of the printers’ capabilities in the graphics and professional printing markets. To this end, they invited PrintIT Reseller to see the printers in action and experience at first hand the quality of their output.
What impressed most was the sheer variety of applications they support. These include:
Personalisation. The printers are ideal for short runs of high quality, customised brochures for high value items, such as houses, yachts and luxury cars;
Spot glossing. Create eye-catching special effects on book covers, brochures, menus and other presentation material;
Security printing. The clear toner enables a watermark, code or other identifier to be hidden in an image until exposed to UV light;
Printing clear toner over foil. OKI toner offers excellent adhesion to foil (applied separately), which can flake off toner from other vendors. With the Pro 9000, you can even print over foil;
Window film and clear stickers. Printing white first and then CMYK produces vivid colours (inc. white) on clear substrates – also good for number plate printing;
White lettering on coloured card – some of the earliest adopters are using the OKI Pro 9000 Series purely for printing luxurious wedding invitations. White toner can also help business mailings stand out;
Proofing. Save time by producing mock-ups and proofs in-house; and
Merchandising and Promotions. Print names and logos in five colours on dark T-shirts, booklets, mugs etc.
To help resellers sell these machines into design agencies, commercial printers and in-house marketing departments, Velmex provides a range of value-add services, including the production of generic or custom print samples; site visits; product demonstrations at its showroom; and personalised sales material, including cost justifications.
To find out more about how OKI and Velmex can help you sell into the graphics arts market, please call 01784 274300 (OKI) or 0845 371 2928 (Velmex).