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Simple Swap brings together all the solutions and services necessary to ensure a smooth transition from legacy network services to all-IP services ahead of the 2025 PSTN switch off
Connectivity and number porting can be automatically arranged in parallel to the provision of Gamma’s single line replacement solution, PhoneLine+
The service allows channel partners to provide market-leading customer services to their microbusiness customers using light-touch digital provisioning through an efficient and easy- to-use portal
Gamma Communications plc (“Gamma”), a leading technology- based provider of communication services in the UK and Europe, today announced it will launch a new all-in-one service to migrate single line legacy Wholesale Line Rental (WLR) services to the all-IP generation.
Simple Swap is uniquely designed to bring together Gamma’s Connectivity portfolio, number porting service and the company’s single line replacement solution, PhoneLine+.
As of 2025, the public switched telephone network (PSTN) will be completely switched off. This is a major step towards the country’s mass IP-network migration. All businesses still dependent on legacy services (e.g., PSTN, WLR, ISDN, ADSL and even FTTC) for their day-to-day operations will need migrating to all-IP services, many in the next year as BT Openreach continue to serve notice on exchanges across the country.
With Simple Swap, channel partners will be able to make the most of this opportunity by providing market-leading customer service using light-touch digital provisioning through one dedicated portal. Deployment through the portal is efficient and cost-effective, requiring only basic training and with self-serve help available.
Designed for the microbusiness market (1-9 users), Simple Swap enables businesses to choose one provider to tackle the migration, with SoGEA broadband and number porting arranged in parallel to Gamma’s PhoneLine+ solution to minimise the risk of disruption to all those who rely on their phone line and broadband connection to conduct business.
This announcement follows the company’s launch of PhoneLine+ earlier last year. PhoneLine+ replicates all the functionality of an existing landline and gives customers access to more features specifically designed to make life easier and improve customer experience. As a digital solution, it allows them to access their phone services wherever they are and on their device of choice – a priority with so many businesses working flexibly.
Chris Wade, Chief Marketing and Product Officer at Gamma, said: “With hybrid working becoming increasingly popular and the PSTN switch off around the corner, it’s clear that the future of telephony is already here. While 2025 might seem a while away, it’s critical to start preparing well ahead of the final switch off date in order to truly reap the benefits of an all-IP future.
“Empowering partners and customers to migrate smoothly has been one of our key areas of focus in the past few years. We’re excited to see our work come to fruition with the launch of Simple Swap. Our channel partners can now deliver a truly innovative service that takes away any stress from this migration through an easy-to-use provisioning portal, maximising margins and minimising disruption to their customers.”
Gamma is a leading supplier of Unified Communications as a Service (UCaaS) in the UK, German, Spanish and Dutch business markets. It is AIM listed and employs 1650 people. With a range of UCaaS, Mobile and Connectivity services, Gamma provides robust and secure solutions that enable organisations to communicate, collaborate and offer a better customer experience.
Gamma’s largest market is in the UK where the company’s network-based services are supplied to SME, Public Sector and Enterprise markets through a network of 1000+ channel partners and its own direct sales and support capabilities. In 2021 Gamma acquired Mission Labs, a well- established UCaaS technology business which has built a reputation for creating technologically advanced solutions and delivering great service to its customers and partners. The acquisition has enabled Gamma to enhance and expand its cloud contact centre (CCaaS) technology as well as accelerate its digital channel strategy.
Gamma is expanding its UCaaS presence in Europe with a family of businesses focusing on digital automation, delivering Gamma-powered services to SME customers largely via a network of channel partners in Germany, Spain and the Benelux region.