HP says HP Amplify is a first of its kind global channel partner programme, optimised to drive dynamic partner growth and deliver consistent end customer experiences. By consolidating HP’s best partner products, tools and trainings into one intuitive program, HP Amplify removes complexity, making it easier for partners to take advantage of its benefits and engage customers on a deeper level.
Comprised of just two distinct tracks – Synergy and Power – with clear compensation levels, HP Amplify provides partners with the flexibility to invest in value-added services and capabilities. The more a partner invests, the higher the rewards.
Designed to enable progressive go-to-market strategies that cater to a combination of transactional, contractual and hybrid selling models, HP Amplify focuses on three core pillars: performance, capabilities and collaboration.
The OEM is also introducing HP Amplify Impact, inviting all partners to join HP in its pledge to address environmental impact. For partners who choose to join, HP will provide training and support, and help identify potential gaps in the goals partners wish to set and provide guidance on how to achieve those goals.