Ingram Micro is promising channel customers an easier and less clunky user experience with the UK launch of its transformative ML-based platform Xvantage.
Introduced in the US five months ago, where it is now the standard way for partners to interact with the distributor, Xvantage leverages machine learning and intelligence to provide easier access to the hundreds of thousands of products in its portfolio.
Netflix-like features, including proactive recommendations based on past purchases and trending products, help save customers time and make it easier for them to build solutions with complementary products and services.
The customisable platform, which Executive Vice President and Global Chief Digital Officer Sanjib Sahoo (left) calls Ingram Micro’s ‘digital twin’, is already being used by 730 customers in the UK, and all are expected to move over to it before the distributor’s old system is retired next quarter. Read all about it in next month’s Technology Reseller, available online next week. Matt Sanderson, Ingram Micro SVP & Chief Executive UK (Pictured on the right)