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Integra extends Initiative price freeze

Integra Business Solutions has extended a price freeze on its Initiative office products range until September 30 to further support members as the nation prepares to ease lockdowns and get back to business.

This price support is designed to help members offer customers best prices on a core range of products whilst still retaining excellent margins. Initiative is readily available via Antalis and VOW together with a highly competitive range of inks and toners from European Office Supplies. In addition, dealers can access the brand direct from key suppliers.

The brand is supported with a comprehensive marketing programme incorporating dedicated catalogues with free digibook, email, web and social media content together with refreshed consumer website.

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