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Integra forms strategic partnership with Vistaprint

At its 2015 National Conference, Integra Office Solutions announced plans to forge a new strategic partnership with Vistaprint.

  At its 2015 National Conference, Integra Office Solutions announced plans to forge a new strategic partnership with Vistaprint.

At its 2015 National Conference, Integra Office Solutions announced plans to forge a new strategic partnership with Vistaprint.

Integra Office Solutions, the largest dealer group in the office and IT supplies industry, which recently reacquired 100% of the group’s share capital from independent investor Hemel Holdings, is focused on providing independent dealers with exceptional buying power.

At its Opportunity Knocks National Conference, which took place at the end of November, Integra Managing Director Aidan McDonough said the dealer group’s new business model is geared to future growth and the development of new services and solutions to benefit members’ businesses.

He championed the role of the independent dealer in an ever-changing marketplace and outlined a number of product and sector initiatives designed to help members win new business.

The first of these is a group-specific print fulfiment service delivered in partnership with Vistaprint, a $1.5 billion printing business that has 15.5 million customers worldwide and each year processes 30 million orders. The corporate division, successful in the US and Europe for many years, launched in the UK 18 months ago.

Print fulfilment

With an expected launch date in early March, Integra has joined forces with Vistaprint to provide its members with a professional print fulfilment solution that will enable them to add value to existing customer relationships and attract new business.

Purchasing Director Neil Basham says Integra members will have access to Vistaprint’s full range of 6,500 professionally printed personalised products, including business cards, promotional branded gifts, calendars, stationery and marketing collateral.

Vistaprint will provide Integra members with a branded portal hosted on the dealer’s site, through which their customers can order items online. The dealer retains ownership of their customers and data and earns a healthy commission on all orders placed.

Printed items can be sent direct to the customer or to the dealer to deliver along with other office staples as part of a scheduled customer delivery.

Massive potential

Tim Webster, Head of European Business Development at Vistaprint Corporate Solutions, claims there is massive potential for dealers to achieve sales on print.

“There are a number of resellers who are securing around 20% of turnover from print and associated items, but there are many more that don’t have the tools, infrastructure or knowledge to leverage the opportunity. What we’re doing is providing dealers with a zero cost way to promote and sell a brand new range of printed items to their customer base, as well as helping those who already provide a print management service to top-tier customers to widen their offer across a wider client base,” he said.

For end-users, the process is seamless; they select a template, upload a logo and place an order. Many items can be fulfiled in units of just one, making it an attractive and cost-effective option for the smallest of businesses, with all orders fulfiled within three days.

“We’ve made it really very easy for dealers and importantly there’s no investment to make, apart from the time it takes to promote to their customer base,” explained Webster. “It’s a truly unique offer in this marketplace and one which presents significant earning potential.”

He added: “We have a strong track record of success and a solid infrastructure that includes a global customer service operation which is there to provide any training or support that’s required.”

Basham said: “Vistaprint has the scale and infrastructure to deliver first class levels of service to our members. It’s a trusted brand which is why we are confident opening this up to our dealers. We’ve already had lots of interest from members who are excited about the opportunity to add another string to their bow.

“The business case is a compelling one and the potential earnings particularly attractive. With a wide range of products to promote, fast turnaround times and competitive pricing, we believe this will prove to be fruitful for members going forward.”



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