Dealer buying group Integra has refreshed its corporate identity and rebranded as Integra Business Solutions Ltd.
The move, designed to emphasise its commitment to remaining ahead of the game in a dynamically changing industry. comes on the
back of the repurchase of the business in October 2015 and announcement of a new co-operative model.
The company has also refreshed the logos for its marketing divisions; Alliance, Aspire, COG, Gold and Directory, to bring them in line with the new corporate identity.
Aidan McDonough, Integra’s CEO said: “This new representation underpins our core values and vision for a bright future with dynamic, progressive dealers.”
In other news, the 2017 Marketing Programme, Open for Business, is now available to members.
Integra’s 2017 programme now incorporates new marketing solutions called Infuse. This allencompassing offering gives members access to a range of flexible, managed services to generate awareness and help support the marketing function within their businesses.
The Open for Business programme features a wide range of marketing material in both printed and digital formats, enabling dealers to adopt a multi-faceted approach to promoting their products and services.