Quocirca invites printer industry leaders to participate in major new study on the future of office printing
There is still time to take part in Print 2025, a major new research study by Quocirca, either as a sponsor or as a survey participant.
Print 2025 is a new study looking at the future of the print industry in an age of digital disruption and the shift to a service economy. Combining interviews with print industry executives and end user research, it aims to provide in-depth insights into developments in the print industry and strategic recommendations for industry players.
Research starts this October, with publication of the initial findings in January 2018, followed by a series of market trend reports throughout 2018.
The study is being led by Louella Fernandes, Associate Director of Quocirca. She told Print IT Reseller that the report has a broader scope than most printer industry research, with contributions from end users and industry leaders, including vendors and channel players.
She said: “The whole objective of the study is to get an insight into print trends in the digital workplace. There will be 500 end user interviews in the US and Europe, investigating perceptions of all aspects of print in the digital workplace, including capture, printing and digital workflows; other digital workplace trends; the use of paper in an age of digital disruption; and what effect this is having on print volumes.
“We are complementing the end user research with industry executive research and will be speaking to OEM leaders, C-level executives, to understand their vision for their companies and what they see as the best strategy going forward.”
Fernandes is interested in hearing the opinions of channel leaders, too, and is inviting ISVs, MPS providers and printer resellers who would like to participate to contact her on Louella.Fernandes@quocirca.com
Vendors and channel partners interested in sponsoring the report should also contact her directly. A range of sponsors have already been secured, but Fernandes says there is still time for additional sponsors to sign up over the next two months and be featured in the report.
“The study is not going to be published until January. As part of the research is to profile vendors within the report, there are still opportunities there. Sponsors also have exclusive access to survey findings, presentation material and other content depending on their levels of involvement,” she said.
More generally, Fernandes has set up a dedicated website, www.print2025.com, where people can register their interest in the research and elect to receive updates.
“I am encouraging industry leaders to sign up regardless of whether they are sponsors or not, because channel organisations will play a vital role in driving the relevance of print in this evolving market and their insight and expertise is extremely valuable to our research,” she said.