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Konica Minolta to help customers see the potential

Konica Minolta has launched a new global campaign to help businesses understand the changing needs of customers to create more added value and help them rethink opportunities in a fast-changing world.

The company’s ‘See the Potential’ campaign will focus on the new business opportunities, which Konica Minolta recognises are everywhere. It just takes a spark to bring more possibilities to life by embracing new techniques and creating unique customer experiences.

Olaf Lorenz, General Manager, Global Brand Management, Konica Minolta Inc., said: “Despite growth in areas such as labels and packaging during the pandemic, some sectors have declined. With the print industry evolving at pace there was a need for a campaign to highlight our desire to be creative, give extraordinary brand stories through high value touchpoints, which can be shaped through our extensive product portfolio to help customers thrive.”