KYOCERA Document Solutions UK is refreshing its brand image with a £1 million advertising campaign that puts its own employees centre-stage.
Rob Attryde, Head of Marketing at KYOCERA, said: “Extensive research showed that our traditional brand messages were losing traction and we were considering what could be a significant differentiator for our business in the UK. Research and feedback suggested that our people are the common denominator of our success over the last three years and as an authentic brand we decided to use our own people in our new brand images.
“We asked for staff volunteers and set up a photo shoot in our Head Office earlier this year. These images will appear across our advertising (online, out-of-home, print), event stands, eDM, websites, PR and marketing collateral so that every element of our marketing communications will be telling the KYOCERA story. What’s great for the people involved is that their contribution to the company and its growth is recognised and will be highlighted in our marketing activity.”