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Lexmark launches marketing hub for partners

Lexmark has launched a new marketing hub that’s available to its partners via PartnerNet, the Lexmark partner portal. The Lexmark Marketing Hub is an online co-branding tool that enables partners across the globe to improve their customer communications using a pre-defined set of customisable assets.

The Lexmark Marketing Hub features a user-friendly interface that requires no training and immediately benefits Lexmark partners’ businesses. It offers registered resellers access to a broad range of tools and resources to keep them informed and boost their revenue.

Assets that be easily customised and downloaded in a variety of file formats include a comprehensive set of sales and marketing promotional tools that make it easy to sell Lexmark products. There’s also educational resources such as webinars, training materials and self-paced online courses alongside product and tech support that includes virtual solutions centre access, product library and troubleshooting help. Authorised partners are also able to benefit from exclusive offers and loyalty programmes.

Sammy Kinlaw, Vice President, Worldwide Channel Sales at Lexmark said: “The Lexmark Marketing Hub is the first of many improvements planned for Lexmark partners in 2018. Providing tools that help partners more easily and effectively promote their businesses is another example of Lexmark’s commitment to our partners’ success.”

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