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Lexmark opens up sales opportunities for partners

Channel partners are always looking for new sales opportunities to increase profit and deliver more value added service to their customers. This is why Lexmark has created the Solutions Advantage Programme to provide

With the Solutions Advantage Programme, Lexmark’s partners are empowered to become their customers’ preferred vendor
With the Solutions Advantage Programme, Lexmark’s partners are empowered to become their customers’ preferred vendor

a clear and defined path to enable its partners to achieve this goal.

With the Solutions Advantage Programme, Lexmark’s partners are empowered to become their customers’ preferred vendor for solutions that go beyond printing. The programme is created to help partners achieve their business objectives whilst enjoying exclusive advantages. These include the free provision of fulllicensed software to equip demo output devices, as well as comprehensive training on Lexmark’s solutions line.

“Lexmark is evolving as an organisation from one that provides hardware and services to an end-to-end solutions provider. As such we need to help our channel partners to join us on this journey. The Solutions Advantage Programme provides our partners, at every level, with a consistent, formalised framework that supports them in this solution-driven transformation,” said Martin Fairman, Channel Sales Director at Lexmark UK and Ireland.

The programme is divided into three tiers: Entry, Advanced and Premier. These will run in conjunction with the Lexmark Channel Value Programme.

The Entry level is a comprehensive offering of support. It provides partners who traditionally focus on hardware, services and supplies, with training webinars and access to the Lexmark Virtual Solutions Centre.

The Advanced tier builds on this to include face-to-face technical training, access to more advanced solutions (such as Lexmark Print Management Premise), special bid pricing for qualified opportunities, and the ability to equip demo output devices with free software solutions.

The top level of the programme addresses independent software vendors (ISVs). As well as all the previous advantages, the Premier tier provides ISVs with a software development platform to expand their portfolio of solutions and create whole new business opportunities.

“Lexmark’s Solutions Advantage Programme offers three clear tiers to ensures every valued partner has a program tier within reach, and one to grow into,” Fairman added. “Each tier provides training and tools which enables every partner to go beyond printing, and sell solutions that are cost effective to deliver thanks to Lexmark’s industry-leading experience and technology.”

For more information and to sign up to the programme, please visit www.lexmark.co.uk or call 0845 601 5955for more details.

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