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Marketing Director to drive international growth

Melissa McMahon has joined The Software Advisory Service (SAS) from Edinburgh-based AI software company Dayshape.

The appointment is a new senior position with the business and follows The Software Advisory Service’s announcement of the opening of its new Tenerife office – its fourth to sit alongside Glasgow, London and Malaga. It is anticipated that 150 jobs will be created by SAS on the island in the next two years.

McMahon joins the business to offer expertise in accelerating SAS’s growth into new territories and to develop the company’s existing brand, reporting directly to the board of SAS’s parent company, 4icg Group. She will be based out of SAS’s Glasgow office, and will lead teams across Europe.