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Midwich appointed Zoom master agent

Midwich has joined the Zoom master agent referral program in the UK and Ireland with further group territories being announced soon.

The agreement forms part of Zoom’s partner referral program, which is the cornerstone of the video communications platform’s go-to- market initiative, designed to cultivate successful partnerships by educating, enabling and empowering partners to develop, promote and market their Zoom-based services and solutions.

As a Zoom master agent, Midwich will gain access to valuable benefits and operational efficiencies including access to represent Zoom’s entire product suite; ongoing commission on Zoom’s products for the life of the customer; simplified and streamlined sales engagement; and no-cost tools and resources to ensure partner success.

To support the partnership, Midwich has invested in a dedicated Zoom team, led by Phil Ashby, the newly appointed General Sales Manager – Zoom Alliance. Ashby moves from his Key Account Director Sales role which he held for several years to lead a team of Zoom product and licensing experts at Midwich.