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MPS takes centre stage

Synaxon members hailed this year’s national conference as the reseller group’s best yet

 Synaxon members hailed this year’s national conference as the reseller group’s best yet

Synaxon members hailed this year’s national conference as the reseller group’s best yet

More than 300 delegates and supplier partners attended the Synaxon UK 2015 National Conference at Staverton Park, Daventry in mid-June.

Feedback received by Synaxon suggests that it was not just the best of the five annual conferences staged by the reseller group so far, but one of the best industry events held by any channel organisation in a long time.

John Carter, Managing Director of Cloud Telephones, said: “It was, quite simply, an excellent all-round event. The speakers were top class and having someone as inspirational as Kriss Akabusi there really gave the daytime sessions a lift. Having the facility for one-to-one meetings was great too. The dinner, awards ceremony and entertainment were all excellent. [The conference] said a lot about Synaxon and how central it has become to the channel.”

Chris Connell, Head of Sales B2C at Ingram Micro, agrees that the event reflected well on Synaxon. He said: “Synaxon really has come a long way over the past couple of years. Its members are now very engaged and active and that showed at this event. There are a few buying and services groups around, but I don’t think any are more proactive than Synaxon. It has carved a real niche of its own and it’s clearly becoming very important to its members and supporting their day-to-day business even more.”

Ingram was one of the main sponsors of the two-day event and also sponsored the evening dinner and awards ceremony.

The two other main sponsors, Webroot and Autotask, provided the main keynote speakers. Charles Tomeo, Vice President of Worldwide Channel and Technical Sales at Webroot, highlighted the growing potential of endpoint security services; and Mark Cattini, CEO of Autotask, spoke about the importance of delivering a great customer experience in managed services.

Potential in MPS

Gemma Glen, Head of Category for Print, Peripherals and Supplies at Ingram Micro, also drew attention to the massive potential of MPS and specifically Ingram’s PrintSense service. This offers resellers a simple way to offer and make a profit from managed print services, without any major up-front investment.

She said: “With PrintSense we now have a powerful value proposition that is very clear and effective. We got a really positive response from Synaxon members and we’re hoping it will trigger quite a lot of activity. With more of a services-led approach being taken right across the IT sector now, the market is ready to embrace managed print.”

Synaxon UK, continued the theme by outlining how hard work and a focus on service was bringing success to Synaxon.

He also revealed details of the group’s new Trustatec initiative, due to launch later this year, which will offer fixed prices on a range of standard services, such as installation, memory upgrades and security checks. For a £150 signing-on fee and a monthly subscription of £50, Trustatec will provide participating resellers with a stream of service and repair contracts. Resellers that sign up will be given their own designated area to serve on an exclusive basis, with Synaxon generating leads through the Trustatec website and search engine optimisation. The service is already a big success in Germany, where it operates as PC Spezialist (

In between presentations, there were opportunities for delegates to network and engage with each other. More than 300 one-to-one and workshop sessions were set up in advance of the event and many more took place over the duration of the conference.

Award winners

In the evening, Synaxon presented its 2015 annual awards, including:

Distributor of the Year – Beta Distribution;

Vendor of the Year – Western Digital;

Specialist Service of the Year – DMSL;

B2B/MSP Member of the Year – KOGO;

E-tailer/Retailer Member of the Year – UK IT On-line;

Synaxon Special Recognition Award– Jeffery Linton of JR Linton Computers (presented in recognition of valued contribution to the Synaxon community).

Derek Jones is delighted by the success of the event. “We have had massively positive feedback from everyone and that’s great because it’s added even more momentum to Synaxon UK. That’s going to mean more offers and opportunities, more services and more benefits for members’ businesses too,” he said.

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