Richard Carr, AV Commercial Director at Westcoast says that Samsung’s professional displays offering presents opportunities for print channel vendors to secure new revenues and deliver market leading display technology to their customer base
Westcoast distributes Samsung’s full portfolio of large format screens and displays, and a specialist team is dedicated to helping print resellers to compete with AV specialists.
Samsung’s professional displays division addresses more than 80 per cent of the total display market. Its product range extends from semi- professional products for the SOHO and SMB sectors all the way through to high- end, professional displays designed to run 24/7 at high brightness, with display sizes stretching from 19 inch desktop monitors up to 98 inch professional displays, plus a range of software solutions built around Samsung’s Tizen platform.
Visual solutions have evolved
Carr says that traditionally AV was a separate area served by resellers with different skill sets and capabilities. “That’s now changed and the broad offering from an established vendor such as Samsung is now open to broadline resellers. Visual solutions have evolved from being a distinct channel to become much more of a plug-and-play solution that sits alongside other office IT products including printers.”
Ryan Mitchell, Westcoast’s Print & AV Director concurs: “Faced with a decline in print volumes and the fact that print is becoming more tightly embedded into organisations’ IT infrastructure as the future workplace becomes more connected; we’ve seen a huge step change and many more resellers open to expanding their offering and diversifying into new areas.”
He continued: “IT want their suppliers to provide more than a single managed service. Print no longer stands in isolation. In today’s connected workplace, it’s not about the printed page but more about the data within that document. Customers are asking: ‘how can we manage the entire document’s journey to better collaborate?’. And that need to collaborate has made visual displays a key element of their document management solutions.”
“There are a number of distinct areas that resellers can capitalise on,” Carr said. “For example, the educational sector has begun to incorporate digital signage in classrooms and Samsung provides a full line-up of interactive displays and solutions that modern schools require. The traditional signage sector which includes displays for communicating key information both indoor and outdoor, is another key focus area, and there is increased demand for boardroom displays and collaboration solutions in the corporate sector, where Samsung’s offering is particularly strong.”
The corporate sector, which has benefited from the opening up of offices after lockdown and the boom in meeting rooms to meet the needs of a hybrid workforce, as well as greater awareness of the benefits of moving to digital whether for sustainability or cost control reasons is another key growth area.
Westcoast can offer resellers a whole host of flexible support solutions from finance to supplying displays as a service.
“As a distribution partner, we’re not here to tell our partners how to sell printers but what we can do is to help them to capitalise on significant trends in the connected workplace – such as the growth of managed services, the emergence of new ways of buying technology and the integration of software solutions from Samsung and third parties,” Mitchell explained.
“We have access to Samsung Capital which can help customers and reseller partners to finance new investments in displays and software solutions such as MagicINFO, Samsung’s own content management platform which enables customers to design, display and manage their digital content, and MagicINFO Remote Management, which allow IT departments or third parties to manage an entire network of displays for example,” Carr added.
“We are committed to engaging with our partners and helping them capitalise on new opportunities in the connected workplace,” he concluded.