Westcoast has launched a new identity, together with a website refresh that includes enriched content and reseller enablement resources, to emphasise its renewed focus on channel services. The new look represents its first major rebrand for ten years.
The new website features a fresh frontend interface created to help new and existing customers to find the content they’re looking for quickly and easily. The site also includes a service library with sections organised in line with Westcoast’s new service pillars.
Managing Director Alex Tatham said: “We are delighted to launch a new chapter in Westcoast’s amazing growth story. We want to show our business can continue to service our ever-growing and changing customer base with a wide range of services bound together with the Westcoast brand promise of unrelenting excellence.
“As we move progressively beyond traditional IT distribution to fulflment, cloud enablement, configuration, enhanced logistics, merchandising and marketing of a huge range of products, we want to demonstrate that all of these services are delivered with the ﬂexibility and energy for which Westcoast is renowned.”