NiceLabel has announced the launch of its global partner programme. Designed to help channel partners meet customer demand for the digital transformation of on-demand label printing, the programme brings together a large community of new and existing partners across the globe in a structured and more collaborative way.
Members gain access to high levels of technical and marketing support to assist them in generating sales opportunities and position themselves as trusted advisors to their customers. Programme members also enjoy wider benefits such as product discounts, access to NiceLabel sales teams and the use of demo and trial licenses.
The launch, which follows the company’s significant year-on-year growth, is driven by the evolution of the labelling software industry, characterised by increased demand from customers for streamlined, more agile and efficient ways of managing their labelling requirements.
“The labelling software market is maturing to the point where a partner programme is essential to bring structure, set expectations and provide incentives and rewards,” said Channel Marketing Director Paul Vogt. “We have an existing partner base stretching across the US, Europe and APAC and by formalising this we are delivering on our promise to help our partners increase their margins and become more consultative.”