Nutanix has introduced a new referral program, designed to reward partners across the entire lifecycle of any project.
Part of its Elevate Partner Program, the referral program changes the traditional partner-vendor relationship model and recognises the entire partner ecosystem, rather than just the ones that transact the deal.
Adam Tarbox, Vice President of EMEA Channel Sales said: “Analysts talk about how customers engage with at least seven partners across the lifecycle of any project and there are multiple touchpoints. Despite this, vendors have traditionally tended to only concern themselves with and reward the partners involved in actual transactions, forgetting the whole ecosystem around each deal and how it comes to life. We’re changing that, and our new referral program is intended to reward more of our partners who are involved across the process – especially those who help customers to shape their strategies in the early stages of any project and support them through the buying process.”
