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Panasonic revamps B2B partner portal

Panasonic has revamped and extended its B2B partner portal to cover a much broader range of products, including printers/MFPs, phone systems, scanners, projectors, displays and, later this year, professional and

Valerie Poret. Panasonic European Channel Manager
Valerie Poret. Panasonic European Channel Manager

security cameras.

Now, resellers that sell more than one category, such as phone systems and security cameras, can access all the information they need from a single source.

Previously, Panasonic’s partner portal was limited to the Communications division (professional scanners, multifunctional printers, telephony systems and SIP terminal devices).

The new portal also makes it easier for distributors and resellers to register new business and access the latest product information, sales news and business incentives. For the first time, it also includes a lead allocation feature.

Valerie Poret, Panasonic European Channel Manager, said: “The Partner Portal is about closing the gap between Panasonic, our channel partners and the end user. Clients will have access to a wealth of resources through the portal allowing them to maximise potential sales and achieve the highest levels of service for our shared customers.”

The Partner Portal features a full product library linked to a central database, an online training programme, instant answers to product-related questions and a range of partner tools.

The latter includes an ‘eConfig’ tool that enables telecommunications specialists to build their customer offer and a community platform where AV rental companies can share information about products available for cross-rental.

Access to content varies by partner level – Registered, Expert or Solutions – with high level partners receiving exclusive benefits and end user business lead allocation.

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